On page optimization and the Image, optimization were the two basic steps for your SEO campaigns. The search engines are getting smarter day by day and the process of achieving a good search ranking is getting more complex. Nowadays it will take more than just simply content to get on to the top.
Let me tell you that there is no secret that if you want to drive the organic search traffic to your website. and also your SEO game needs to be on point. However, there are many peoples which will overlook on one very critical resource for the rankings in all if that sweet organic traffic. Google image search. In order to get traffic, you must need to know about the image optimization.
The users who are searching for an image on google search will often click on those images which will take them directly to the website on which that image will be hosted which translates into an organic traffic. How much potential does the google image search have to drive the traffic to our website? One of the research data shows that the websites with a well-optimized image which results in the traffic from the Google search can translate into 20% to 60% of all the google search traffic and this is huge in itself.
Today in this article I will tell you some points by using these ones can easily optimize the images for their website for SEO. So without wasting your precious time, I will tell you those points.
Here Are The 5 Points For The Optimization Of Images On Your Website For SEO :
1. Alt Tags
Let me tell you that the alt tag is probably the most important part of the image optimization factor. The alt word stands for an alternative and the text which is in the alt tag is displayed in the place of the image and if the image can’t be shown or it will take too long time to be a load.
Do you know that most of the major search engines were text-based i.e they can’t read the images and as well as the videos? The location of your images will appear as an empty space to the search engines and these empty space were not good as an overall for your SEO in anyway. The alt tags will not only tell us about the search engine that there is an image placed here but it will also inform you that it is about the topic of your image.
An good practice for the alt tags will keep your alt tags short but also descriptive. You have to fill your alt tags with a search engine friendly information but don’t try to go too far.
For Example, the alt tag for a particular picture of the birthday party should be something like that: alt “my son David second birthday party”.
2. File Name
Just as same as like the keywords are important in the URL, in the same way, it will go for an image. The keyword research file name can help an SE to determine the relevancy. You must have to avoid the using of default file name like a “DSC0019.jpg” as it will not give that too much information about the image. You can use the descriptive of the filenames with keywords separated by “-” [ hyphen ].
For Example, “steve-jobs-on-the-launching-of-an-iphone.jpg“. Especially if you’re using the SEO friendly images plugin for WordPress, it is very powerful and it also converts the image file name into ALT tag.
3. Relevance Image
The image relevancy is an important thing when it will come to an Image optimization for an SEO. An image is of a train on a page related to a Ferrari then will you no good. I know that it is common sense but this step is also important that I just can’t miss it out.
4. Image Linking And The Title Tags
The images were considered as an eye-catching and so are for the perfect linking. But the proper image linking techniques will offer even better results than you think. One of the basic tips for an image linking is that to avoid the linking of your images directly. You have o always use the relevant anchor’s texts whenever you will link to your images. This is also one of the more effective for your SEO when embedded images in a guest post or also the other pages which are intended to get a link back to your website.
Always remember to use the title tag whenever you are linking to your images. The title tag will provide you a tooltip whenever your courser will come over a link. The usage of the relevant keywords, Title tags, and the SEO friendly description will always rock.
5. Hosting And Image Size
The image hosting is also an important factor especially when it comes to driving the traffic from the Google image search. The factors on which the images for a Google image search are chosen is to keep hidden but sometimes the image hosting is also a one of the best and the important factor for the choice. It is said that the images which are hosted on the same domain as an text are given the more value than the images which were hosted on another domain like a free image hosting site. Another important factor for the Google image search is that how the images were blended with the text on the page.
The image size is also considered as a very crucial factor for the overall user experience. The image can make your page too heavy. By putting up a webpage that takes more than the 10 seconds to load and your users will also escape the faster than you can say ” back button “. After the recent update related to this the loading time of the pages has become a vital part for the SEO rankings and as the total time of the visit has also become the more important as an SEO algorithm. So, it is important to keep your images low in bytes. The Yahoo Sumshit is also a great tool to wipe out all the excess bytes from your images which make them lighter.
I hope after reading this article you can easily start optimizing the images for your website. If you like these all tips and as well as the article then don’t forget to share this on your social profiles and still if you have any queries related to this article then you feel free to comment your queries in the comment box below.