The German powertrain supplier Mahle GmbH is putting more emphasis on selling its parts in the U.S. aftermarket with a rebranding strategy and a new name: Mahle Performance. Until now, the supplier’s Mahle Aftermarket unit was selling the company’s performance piston rings under the brand Mahle Original Performance. Ted Hughes, Mahle Aftermarket’s head of marketing, said it was “kind of ...
Read More »